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Vevo Still a No-Go? Warner Music Remains Cool On the Idea…

Bronfman sent a serious jab towards Spotify on Tuesday, part of a larger discussion with analysts.  But the Warner Music Group chairman also splashed cold water on Vevo, and offered more explanation for the label’s licensing holdout.  Warner is currently the only major label withholding its content on Vevo.

Discussions could eventually take a positive turn, and Bronfman noted that the label “continue[s] to evaluate Vevo.”  But Bronfman is saying no, at least right now based on strategic differences.  “Vevo’s approach is to aggregate all music consumers and music lovers at Vevo and try to give them everything they’d like,”  Bronfman told Tuna Amobi, a senior media and entertainment analyst in Standard & Poor’s US Equity Research Services division.  “We think that there are also alot of music consumers out there who want their relationship with the artists to be deeper and stronger than you can achieve through a single website.”

That is, for the time being, incongruent with the broader Vevo architecture.  “In building our 360-degree deals and in managing our artist websites, we think there’s a great deal of commerce to be done and value to create for consumers on a website-by-website, artist-by-artist approach, which Vevo frankly doesn’t allow us to do to the extent that we think we’d like to do that,” Bronfman continued.

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