Universal Music Group spent last week yanking videos from various MTV sites. But it now appears that the mega-label has forged an agreement to allow clips from the upcoming VMAs to be broadcast online.

A statement to Advertising Age first confirmed the deal. “They did grant us digital rights,” an MTV Networks executive remarked. “[I] think they recognize the value of MTV’s VMAs for their artists.”

Early Tuesday morning, another MTV representative offered a slightly different take – with the same general result. “The takedown was specific to music videos and will not impact artist interviews or live performances,” MTV Networks director of Communications Kurt Patat told Digital Music News.

This VMAs appear to be getting separated from the Vevo-driven standoff, simply because of the huge amount of publicity – and sales – that the awards tend to generate. That includes online voting, a process that would hardly make sense without the participation of artists like Kanye West and Drake. The ’2010 MTV Video Music Awards’ will air live from the Nokia Theater in Los Angeles on Sunday, September 12th at 9 pm (Live EST/tape delayed PST).