Posts Tagged ‘NPD Group’

Viacom’s Math: Less Money for Games = Less Money for Music…

Wednesday, February 17th, 2010

The once-robust gaming industry is now battling a downturn, thanks partly to recessionary effects.  That means smaller budgets and more selective development efforts, and according to Viacom, smaller licensing outlays for music.  “As we go forward, we are… looking to reduce the cost structure associated with Rock Band, being selective in the music titles that we choose for Rock Band based on their cost,” Viacom CEO Phillip Daum stated ahead of the weekend. (more…)