Push aside your complicated, interlocking 360-degree marketing strategy for one moment. Because the simple photo is one of the most critically important assets for an artist today. “On artist websites, our number one section is usually photos,” said Warner Bros. Records SVP of New Media Jeremy Welt, speaking to a small breakout session at the Bandwidth Conference in San Francisco on Thursday. (more…)
Posts Tagged ‘Marketing’
Picture This: Why a Simple Snapshot Makes All the Difference for an Artist…
Tuesday, August 24th, 2010A&E Television Networks and Extreme Music CREATE “Scoreganics Production Music”
Wednesday, April 21st, 2010A&E Television Networks, LLC (AETN), the global media content company owned by Disney-ABC Television Group, Hearst Corporation and NBC Universal, announced a unique creative collaboration with Extreme Music, the worldwide production music unit of Sony/ATV Music Publishing resulting in Scoreganics Production Music, a new production music library. The announcement was made jointly by Russell Emanuel and Dolph Taylor, co-CEOs of Extreme Music, and Doug Jacobs, SVP and General Counsel of AETN. (more…)
Already? New MGMT Album Now Leaking…
Monday, March 22nd, 2010What is the modern ‘release date,’ anyway? Most albums slip before their ‘official’ street dates, leaving the big, bad internet to determine the real launch point. And, in that spirit, the latest MGMT album is now widely available across the internet, according to information unearthed Sunday by data partner BigChampagne. The album, Congratulations, first started circulating online over the weekend, well ahead of its April 13th street. (more…)
Exclusive: Can DIY Be Taught? Berklee Thinks So…
Monday, March 15th, 2010Can the art of DIY be taught? Berklee College of Music in Boston is now preparing to offer a certificate program in direct-to-fan music marketing, according to details tipped to Digital Music News. The ‘Direct-To-Fan Certificate Program’ is three-course, online meal that starts April 5th on Berkleemusic.com. (more…)
IFPI: Labels Investing $5 Billion Annually on Artists…
Thursday, March 11th, 2010Are labels – especially major labels – critical financiers of musical creativity? That is a tough thesis to defend these days, especially against a backdrop of surging music supply and consumption among unsigned artists. But record labels have played a major filtering and financing role in the past, and their pocketbooks have created some of the biggest superstars of modern music history – starting at the stage of obscurity. (more…)
