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T-Totaling: Soundscan Now Counting More Album T-Shirts…
Nielsen Soundscan is now recognizing a larger number of album ‘Music Tees,’ according to details tipped to Digital Music News on Friday. After a quick negotiation in July, Soundscan agreed to count album t-shirts from Mos Def (Downtown Music), as developed by Invisible DJ, LnA and Girlie Action Media. Now, the lineup is expanding to include Perez Hilton signing Sliimy (Perezcious Music/Warner Bros. Records), as well as the Nylon Records roster. On top of that, Downtown has just released an Amanda Blank version, and is planning a David Gray release in October.
If the Mos Def concept is any indicator, the newer shirts will feature printed album artwork, tracklistings, and even lyrics with an attached redemption code for downloading MP3s. That challenges the traditional album, though all of the elements are still bundled into one package. Hence, the Soundscan participation. “In a show of support for this revolutionary new format for delivering music to fans, Nielson has signed a deal with the Music Tee, LLC, to allow Music Tee sales to be counted as album sales once the music has been downloaded,” Girlie Action shared.
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