The recently-bankrupted Muzak is still in the background.  The b2b provider of background music and related services is now introducing a handy device that allows easy in-store programming.  What is it?  The 11-ounce Encompass MV allows the retailer to easily program in-store music, announcements, or other content, all programmable from the internet.

The Encompass fits in the palm of the hand, though it stores 500 hours of programming and can be controlled from remote locations.  Sounds like an iPod wearing a suit, and consumers will probably never encounter this invention.  And that is the whole point -  better background oftentimes means better buying, and more lucrative shopping floors.

In that light, Muzak is also bundling the device with targeted programming options, part of its Muzak Styles initiative.  The result is a more customized fit.  “A one-size-fits-all approach simply can’t work for everyone,” stated Bob Finigan, vice president of Product and Marketing.  “We really consider every scenario — from a complex, fully network-managed solution, to the simple plug-and-play self installation.”