Thought that the race for Facebook supremacy was between Obama and Lady Gaga? Well, that may be true for living celebrities, but not for those passed. And, the posthumous obsession with Michael Jackson is more than alive on Facebook (thanks readers for the correction to our earlier coverage).

This guy is just too easy to ‘Like’. Currently, MJ is clocking 13.8 million fans, far ahead of both Lady Gaga (9.5 million) and Barack Obama (9.3 million). Just another part of a post-Jackson train that keeps chugging, though on Facebook, the Estate has immense promotional power.

That means threading updates into millions of fan news feeds every day, and driving traffic to endless projects and re-releases. A prime example comes from This Is It, whose dedicated Facebook page alone carries another 980,000 followers.