Sinking Synchronizations? MusikPitch, MusicRevolution Latest Entrants…
If an artist scores a major sync inclusion, the upside can be enormous (see Feist, Phoenix, Ingrid Michaelson, the list goes on). But as an industry segment, the fundamentals on the sync space are getting turned upside down. Thanks partly to economic pressures, top-line synchronization payments have been dropping, yet more publishers, artists, labels, and startups want in.